Buy only .com
One of the best advice is to stick to buying only .com domain names and forget about
all the other .net .info .biz .org .us etc. The reason is that people are so know
with the .com extension that they will type this automatically and you will loose
the traffic to your competitor. If you have a domain name doesnt have the .com then
try to buy the .com version if that one is not available look for an alternative
that is close to your orginal domain name. One of the most important rules is that
you have to make the domain name easy to remember and therefor it is so important
to stick only with .com because that if what people remember about website names.
Buy most common spelling error domain names
is a know fact that people will make typos! That is one of the reasons why it is
good to buy domain names with spelling errors. Look at your keyboard and see which
letters are easy to mistype. Letters that are close to each other or look for names
with missing one letter or by adding one letter to the domain name. As an example
for google.com they have also foofle.com but there are other who took advantage
of the availablity of names like gogle.com gooogle.com boogle.com foogle.com googe.com
goole.com etc. All typos that easily can be made.
Your domain is international, check odd words in other languages!
domain name is not only seen in your country. It will be seen by people all over
the world and you have to keep in mind that people speak different languages. Sometimes
certain words mean different things in other languages. It is a good thing just to search the search engines for your domain name words and try to see if your domain
name is cleain.
Buy your personal domain name
is always nice to have your personal name as a domain name. It give your website
something very personal. Also people who you know can easy remember your website
name, because they know your name already! Also it make it much more easier to find
you online when you are using your personal name.
Some other tips to consider in choosing a domain name:
Make your domain name easy to spell
When you have to spell your domain over the phone and it is long and difficult and
can hamper your customers to find your website. So avoid hyphens and numbers, because
they can cause problems
KISS - keep it simple and stupid
The shorter and easier to remember the better. If you are going to advertise your
website via the media keep in mind that it has to be easy. Also the shorter it is
the less typing the customer has to do.
Domain name - total number of different letters
The less different letters your domain name has the better it is. www.yahoo.com
has 4 www.msn.com has 3 while www.earthlink.com has 9! The more different letters
the more changes on mistakes and typos.
Abbreviate your company as domain name easy
If you company name is long, see if you can abbreviate and make it easier for the
customer. General Electric became GE and so there are more examples.
Catchy and unique domain name, but keep it real!
Internet marketing is completely different than traditional marketing. Created words
are more difficult to remember than real words and need a lot more effort to promote
than real proper names.